Building Rotary Public Image, Values and Culture

Chhongba Sherpa - Chair, District Public Image Committee, 2026-27

Rotary’s brand colors should be used to create a consistent look across all Rotary communications.  Our colors have been carefully chosen to complement one another in most situations and should be used in their pure forms, never altered nor screened. Each color includes formulations for the following uses:

• Pantone™ colors for print
• CMYK for 4-color process print
• Hexadecimal for web
• RGB for digital

रोटरीका ब्रान्ड रङहरू सबै प्रकारका रोटरी सञ्चार सामग्रीमा एकरूपता कायम गर्न प्रयोग गर्नुपर्छ। यी रङहरू आपसमा राम्रोसँग मेल खाने गरी सावधानीपूर्वक चयन गरिएका हुन् र प्रायः सबै अवस्थामा उपयुक्त हुन्छन्। त्यसैले यी रङहरू सधैं आफ्नो शुद्ध (pure) स्वरूपमै प्रयोग गर्नुपर्छ, कहिल्यै परिवर्तन (alter) वा हल्का/गाढा (screened) बनाउन हुँदैन।

प्रत्येक रङका लागि निम्न प्रयोगहरूका छुट्टाछुट्टै मानहरू उपलब्ध हुन्छन्:

• Pantone™ (प्रिन्टका लागि विशेष रङ)
• CMYK (४-रङ प्रिन्टिङका लागि)
• Hexadecimal (वेब प्रयोगका लागि)
• RGB (डिजिटल माध्यमका लागि)

When you use Rotary’s typography, or fonts, you help keep our communications cohesive and distinctive. Build recognition for your club and Rotary by using these fonts. You can use the free options when the licensed options aren’t available or are cost-prohibitive.

This presentation explores how Rotary clubs can strengthen public image through standardized branding, impactful storytelling, and consistent visibility. It highlights practical strategies for Rotary clubs and leaders to better communicate their service activities, increase community awareness, and enhance engagement through digital and social media platforms. The session also shares global examples and district-level insights to help clubs transform good work into visible impact.

Chhongba Sherpa
Chair, District Public Image Committee
Rotary District 3292 (2026–27)